Making Blogging Pay

As bloggers become some of the progressive movement’s most effective voices, the left still has not figured out how to provide them with the resources they need to keep going. Although philanthropists like George Soros have shown that they aren’t scared of the Internet–Soros gave $5 million to MoveOn in 2004– bloggers still are not on the radar of most grant-making foundations. … “When blogs understand the power that they have–when they all start talking about the same story, they can break through into mainstream media news,” observes Joel Silberman, a communications consultant who has trained bloggers for network television appearances. “But how do we fund these people? This is the big overwhelming question.”

As bloggers become some of the progressive movement’s most effective voices, the left still has not figured out how to provide them with the resources they need to keep going. Although philanthropists like George Soros have shown that they aren’t scared of the Internet–Soros gave $5 million to MoveOn in 2004– bloggers still are not on the radar of most grant-making foundations…. “When blogs understand the power that they have–when they all start talking about the same story, they can break through into mainstream media news,” observes Joel Silberman, a communications consultant who has trained bloggers for network television appearances. “But how do we fund these people? This is the big overwhelming question.”
http://www.thenation.com/doc/20070416/watson

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