Less Than Half Pay for Media, News and Entertainment, But Willingness to Pay Is Rising, Study Finds

Less than half of consumers pay for media, with 16% paying for news and 44% paying for entertainment – but a willingness to pay is rising, according to new research published by the World Economic Forum.

Between 80% and 90% of consumers spend 24 hours reading, watching or listening to news and entertainment per week. Almost 60% of consumers have registered for a media service (free or paid) and have on average seven media services covering video, sport, gaming, music, podcasts, news and blogs. The study also highlights three strategic shifts in media – new payment architectures, the rise of podcasts and changing advertising environments.
https://www.weforum.org/press/2020/04/less-than-half-pay-for-media-news-and-entertainment-but-willingness-to-pay-is-rising-study-finds

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