[news release] Latona’s Domain Brokerage & Auction House announced that as of 14 January their new auction platform is ready and willing for their upcoming auction at T.R.A.F.F.I.C. Las Vegas.

“We have been working around the clock for months to get this software ready for our upcoming auction,” said Rick Latona, founder and CEO of Latona’s. “During the soft launch phase we have been allowing registrations and accepting submissions at www.Latonas.com. After an insane amount of planning, coding, testing, reviewing, redoing, retooling, and retesting, I’m proud to say that we are ready.”

Premium submissions are still being considered for the Latona’s Las Vegas event. If you have premium names that you would like to be submit, please register and submit at www.Latonas.com. “Our upcoming Vegas auction inventory is our best list yet,” said David Clements, Latona’s. “We will be releasing the final list in the next few days.”

The Premium Live Auction will be on January 22, 2010. it will start at 4:00pm PST and end at 7:00pm PST. The Latona’s Extended Auction will begin on January 23 and go until January 29.

About Latona’s:
Latona’s Domain Brokerage & Auction House is a full service broker for buyers and sellers of domain names and an industry leader in domain name auctions. The domain industry has exceeded 428,000,000 US Dollars in total sales1 representing over 54,000 individual domains sold since October 2003. Auctions attract branding managers and executives looking to buy domains to increase their company’s market share against their competitors. Registered bidders from a live audience and those watching the live online video and audio broadcast compete with one another buying domain names. Latona’s is proud to be the exclusive auction company for all six T.R.A.F.F.I.C. Conferences in 2010. For additional information, please visit www.Latonas.com.