Latest FTC enforcement action shows why it’s so hard to figure out who to trust online

TRUSTe, a company that is supposed to help consumers figure out which sites to trust online, deceived consumers, the Federal Trade Commission alleged in a complaint disclosed Monday.Since 1997, TRUSTe says it has certified the privacy chops of thousands of Web sites — giving them a digital “privacy seal” to display on their sites as a sign that they could be trusted. It claims big names as clients, including McDonald’s and the New York Times. see:F.T.C. Penalizes TRUSTe, a Web Privacy Certification Company
The Federal Trade Commission on Monday penalized TRUSTe, a company that certifies websites for compliance with various privacy standards, saying it had deceived consumers about its recertification program and allowed itself to be falsely portrayed as a nonprofit corporation.

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