Latest FTC enforcement action shows why it’s so hard to figure out who to trust online

TRUSTe, a company that is supposed to help consumers figure out which sites to trust online, deceived consumers, the Federal Trade Commission alleged in a complaint disclosed Monday.Since 1997, TRUSTe says it has certified the privacy chops of thousands of Web sites — giving them a digital “privacy seal” to display on their sites as a sign that they could be trusted. It claims big names as clients, including McDonald’s and the New York Times.
www.washingtonpost.com/blogs/the-switch/wp/2014/11/17/latest-ftc-enforcement-action-shows-why-its-so-hard-to-figure-out-who-to-trust-online/Also see:F.T.C. Penalizes TRUSTe, a Web Privacy Certification Company
The Federal Trade Commission on Monday penalized TRUSTe, a company that certifies websites for compliance with various privacy standards, saying it had deceived consumers about its recertification program and allowed itself to be falsely portrayed as a nonprofit corporation.
http://www.nytimes.com/2014/11/18/technology/ftc-penalizes-truste-a-web-privacy-certification-company.html

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