kr: Internet pushes concept of ‘free’ content

kr: Internet pushes concept of ‘free’ content
“FIFA 07,” a video game for soccer fans, costs around €50 in Europe. In South Korea, five million players have downloaded the online version free — yet Electronic Arts, the publisher, is cheering them on. Realizing that it was impossible to sell “FIFA Online” in a country where piracy is rampant, Electronic Arts started giving away the game last spring. Once the players were hooked, the company offered for sale ways to gain an edge on opponents; extending the career of a star player, for instance, costs less than $1. Since May, Electronic Arts has sold 700,000 of these enhancements.
http://iht.com/articles/2007/01/17/yourmoney/media.php

Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.