Keyword use did not create confusion, rules Canadian court

A Canadian college should be allowed to use another organisation’s business name as a trigger for search engine adverts, a court there has ruled. Laws on misleading advertising should not prevent the use because it did not create confusion, it said.According to a blog post by law professor Michael Geist, a court in British Columbia heard a dispute between college regulator the Private Career Training Institutions Agency (PCTIA) and Vancouver Career College (VCC), which ran courses under several business names.

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