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KeyDrive Acquires Moniker and SnapNames from

KeyDrive logoKeyDrive, a Luxembourg- and German-based company providing domain registration, monetisation and aftermarket services has acquired the Moniker and SnapNames business units of

Moniker and SnapNames offer businesses and individuals an array of services for domain name registration, acquisition, brokerage and sales. Moniker introduced the live domain name auction concept. SnapNames operates the largest online auction of expired and deleting domain names, giving its customers access to valuable names.

“The purchase of these two leaders in the domain aftermarket perfectly fits our global growth strategy”, said Alexander Siffrin, Chairman of the KeyDrive S.A., and CEO and founder of Key-Systems. “We now have the opportunity to extend our global outreach, target a broader customer base and cross-sell our services. Furthermore, our European clients will gain access to US buyers and sellers of domain names. We’re delighted to welcome the Moniker and SnapNames teams to KeyDrive S.A.”

“The sale of these assets allows us to focus more on our core monetisation and vertical markets divisions which are the fundamental building blocks of our global performance marketing network,” noted Debra Domeyer, Co-CEO of Oversee.

“As the domain industry landscape changes, it is essential that we invest in new technologies that leverage our existing platform and unlock the potential of domain traffic. Our focus is on developing new monetisation alternatives for both publishers and advertisers. We also want to thank Craig Snyder and the Moniker and SnapNames teams for their years of dedicated service.”

With the takeover of Moniker the group has more than 6 million domains under management and more than 160 employees.