Justin Bieber is more influential online than the Dalai Lama or US president

How influential are you as an online opinion-former? A San Francisco-based social networking index believes it has the answer.Klout, tipped as the next big thing in the rapidly evolving world of social media, is being described by its creators as “the standard for online and internet influence”.Using a complicated series of algorithms, the system adds up a person’s tweets, likes, pings, LinkedIn connections, Google mentions, status updates and other social media musings. The ripple effect of that online contribution is used to measure how much influence a person has online and, by inference, whether they are worth listening to.

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