Knocked off its top spot, can this tired social networking site outface Facebook? Oh yes, says Stephen Foley in New York, and here’s our 10-point plan to helpIt has 127 million users around the world, including more than 70 million in the US. It brings in more advertising revenue than any other social networking site. It is the go-to website for people wanting to explore new music.And it is owned by Rupert Murdoch, one of the wiliest and most successful media executives in the world. So why have people been writing MySpace’s obituary over the past week?The reason is that, for the first time since it was founded by Harvard student Mark Zuckerberg in 2003, Facebook has recorded more monthly users in the US, MySpace’s core market – 70.28 million in May, compared to MySpace’s 70.26 million – and there is a palpable sense that MySpace might have been eclipsed forever. Its user numbers are down, in contrast to almost all other social networking sites; Twitter is the fad of the moment and Facebook generated a whole burst of new activity last weekend when it introduced “vanity URLs” so users can have their own names in their Facebook web-page address.
http://www.independent.co.uk/news/business/analysis-and-features/just-watch-myspace-ndash-its-not-dead-yet-1711256.html