heading for auction

The domain name is about to go to auction and is expected to sell for at least $5.5 million at the end of bidding on May 23.

The current owner, Jean-Noel Frydman, did not ever expect the domain name to be so valuable when he registered it back in 1994.

“Mainly, I didn’t want anyone to misuse it. That’s why I registered it,” he said.

Frydman has put the domain name up for auction to coincide with the 60th anniversary of Israel’s independence which is being celebrated this week.

Moniker is managing the sale of the domain name.