The immediacy and fast pace of the Internet can be magical. But when someone makes a comment that the masses disagree with, a mob with 140-character pitchforks can develop in seconds and the Internet can become terrifyingly bellicose.We saw this happen late-last week when Justine Sacco, now the former communications director for InterActiveCorp, better known as I.A.C., tweeted: “Going to Africa. Hope I don’t get AIDS. Just kidding. I’m white!” before boarding a flight to Africa from London.
http://bits.blogs.nytimes.com/2013/12/24/is-the-internet-a-mob-without-consequence/