Type “buttermilk pancakes” into Google, and among the top three or four search results you will find a link to a detailed recipe complete with a photo of a scrumptious stack from a site called Knol, which is owned by Google.Google envisions Knol as a place where experts can share their knowledge on a variety of topics. It hopes to create a sort of online encyclopedia built from the contributions of scores of individuals. But while Wikipedia is collectively edited and ad-free, Knol contributors sign their articles and retain editing control over the content. They can choose to place ads, sold by Google, on their pages.
http://nytimes.com/2008/08/11/technology/11google.html
Is Google a Media Company?
Type “buttermilk pancakes” into Google, and among the top three or four search results you will find a link to a detailed recipe complete with a photo of a scrumptious stack from a site called Knol, which is owned by Google.