Is Daniel Ek, Spotify founder, going to save the music industry … or destroy it?

On one wall of Daniel Ek’s sparsely furnished office in the Stockholm headquarters of Spotify, there is a quotation from George Bernard Shaw: “The reasonable man adapts himself to the world. The unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man.”Ek, 30, doesn’t immediately strike you as the unreasonable type. His face is placid, his voice mild with a transatlantic accent, his body language passive. He wears a rumpled red Ralph Lauren polo shirt, jeans and white trainers. His scalp and chin have equal amounts of stubble, which makes his head look reversible.

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