Is Ad-Blocking the New Frontier for Copyright Law? by Julia Qi

Although the world’s largest Internet companies derive the majority of their income from online advertising, some of the most powerful browser add-ons are ad blockers. One of the most prominent ad blocking plug-ins is Adblock Plus from Firefox. Adblock Plus allows you to cut out unwanted pop-up ads and in-page graphics. This often results in a better Internet experience since it prevents download of the larger graphics and animations of advertisements. Wladimir Palant, the developer of the open-source Adblock Plus project, estimated in 2007 that there were 2.5 million users around the world with 300,000 to 400,000 new users every month.There is currently no case law precedent bearing on the issue of the legality of adblocking software; however, there is precedent on the issue of whether ad skipping should be allowed under the copyright law.

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