iPod sales drop to lowest quarterly number since 2006

The invitation to Apple’s event on Wednesday at the Yerba Buena centre in San Francisco shows an acoustic guitar, with a soundhole in the shape of the Apple logo. Seasoned watchers of the company know that this is the time of year when the iPod gets a refresh, yet there’s a shadow over the digital music player that turned Apple from an also-ran computer company into a force in the technology world.The latest sales figures for the quarter to June showed 9m sold – the lowest quarterly number since 2006. In short, the iPod, launched in October 2001, looks to be in terminal decline. While Apple is unworried – sales of its iPhone and iPad are booming – the drooping figures for the digital music player market are a concern for another sector: the music companies.The music industry had looked to the iPod to drive people to buy music in download form, whethe r from Apple’s iTunes music store, eMusic, Napster or from newer competitors such as Amazon. The problem for them is that digital music sales are only growing as fast as those of Apple’s devices – and as the stand-alone digital music player starts to die off, people may lose interest in buying songs from digital stores.
http://www.guardian.co.uk/business/2010/aug/29/apple-ipod-apps-music-industry

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