IPL sells website rights for $50m

live current logoCanadian company Live Current Media is to develop the official website for the Indian Premier League in a $50m (£25.2m) deal that will see the formation of a Getty Images-style picture and video syndication service.

Vancouver-based Live Current Media has struck a 10-year deal with IPL and Indian cricket’s governing body, the Board of Control for Cricket in India, to develop and generate revenue from two new web portals, IPLT20.com and BCCI.tv.

Under the terms of the deal, LCM will make a guaranteed payment of $5m a year – $3m for the BCCI and $2m for IPL – for the online rights.

To read all of this article in The Guardian see www.guardian.co.uk/media/2008/apr/17/digitalmedia.sportsrights.

Also see:
Live Current Media bowls for Indian cricket fans on the web
Add together a hot domain name, exclusive rights to popular content, and a big emerging market, and you may have a hit on your hands. That’s Live Current Media’s plan: It owns Cricket.com, and it has just inked a deal to license photos and videos of Indian cricket matches from the Indian Premier League and Indian cricket’s governing body, the Board of Control for Cricket in India.
venturebeat.com/2008/04/17/live-current-media-bowls-for-indian-cricket-fans-on-the-web