Introducing 10G: The Next Great Leap for Broadband

Today at the Consumer Electronics Show (CES), NCTA – The Internet & Television Association, CableLabs and Cable Europe introduced the cable industry’s vision for delivering 10 gigabit networks, or 10G™ – a powerful, capital-efficient technology platform that will ramp up from the 1 gigabit offerings of today to speeds of 10 gigabits per second and beyond – to consumers in the United States and across the globe in the coming years. To support the rollout, Intel will deliver 10 gigabit ready technology from the network infrastructure to home gateways.

Cable operators in the U.S., whose networks currently pass 85 percent of U.S. homes, including Comcast, Charter, Cox, Mediacom, Midco and others – plus international operators, including Rogers, Shaw Communications, Vodafone, Taiwan Broadband Communications, Telecom Argentina, Liberty Global and more, are implementing the new 10G initiative, with lab trials already underway, and field trials beginning in 2020.

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The 10 Gigabit Network of the Future
Imagination is the source of innovation. It drives us to push past present limitations and to think anew about what the world can be. With regard to internet service, while it's difficult to predict the specific ways that we will connect and communicate digitally in the next decade, it's also evident that consumer demands on networks will grow, offering new challenges but also exciting new possibilities.

For that reason, while the cable industry remains focused on executing to meet the needs of customers today, it also devotes significant energy to thinking ahead about the world of tomorrow, and our country's future need for a scalable internet platform that can answer our ever-growing demands for speed, capacity, reliability and security.

So we've been thinking. Even as we reach the summit of supporting gigabit connections, what does the future hold for broadband networks and what can we imagine?

Welcome to the cable industry's vision for delivering 10 gigabit networks, or 10G, to consumers in the United States and across the globe in the coming years. 10G is the gigabit-enabled technology platform of the future that will deliver internet speeds 10 times faster than today's networks with the power and capacity to change the way we live, learn, work and play.

Envious of 5G hype, cable cos. unveil potentially confusing “10G” trademark
The cable industry has begun a marketing campaign for 10Gbps broadband services, even though cable companies haven't finished rolling out 1Gbps connections. The first 10Gbps cable broadband connections will be deployed in field trials starting in 2020, according to cable industry lobby group NCTA.

Following longstanding telecom industry traditions, the new marketing campaign for a technology that no one can use yet comes with a potentially confusing name: 10G.

Cable lobby group NCTA kicked off its campaign today with an announcement titled “Introducing 10G: The Next Great Leap for Broadband” alongside a new “10G” website. NCTA said it has trademarked “10G.”

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