Interview: Reding to rescue mobile TV in Europe

The European Commission will present a new document aimed at paving the way for the spread of mobile television in Europe “within a few weeks,” EU Information Society Commissioner Viviane Reding told EurActiv in an interview. She gave positive signals on advertising on mobile handsets, but warned of dangers regarding invasion of privacy.Brussels pushed European industry to seize the opportunity presented last summer by the Olympic Games in China and the European Football Championships to launch new national mobile television services (EurActiv 02/04/08).Expectations were high, because Europe’s average penetration rate of mobile phones is 111% and the television market grows exponentially during important sports events. Yet, the new services were not widely taken up by European users. “The industry was not ready,” commented Commissioner Reding.To read this EurActiv story in full, see

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