Google. Apple. Facebook. Microsoft: they are the brands that want the world to trust them with personal information, emails, photos, documents – yet they are now facing a battle to maintain that trust after disclosures that the US government was given access to their customers’ data online via the Prism programme operated by the NSA.The companies involved – Microsoft, Yahoo, Google, Facebook, PalTalk, AOL, Skype, YouTube, Apple – vigorously deny giving the Obama administration backdoor access to users’ internet information, but the potential damage to their brand reputation has left the companies floundering for a way to respond.
http://www.guardian.co.uk/technology/2013/jun/10/apple-google-giants-nsa-revelations
Internet’s big names in battle to salvage reputations after NSA revelations
Google. Apple. Facebook. Microsoft: they are the brands that want the world to trust them with personal information, emails, photos, documents – yet they are now facing a battle to maintain that trust after disclosures that the US government was given access to their customers’ data online via the Prism programme operated by the NSA.