Internet Users Like Targeted Ads, Free Content

[IDG] Internet users overwhelmingly enjoy free Web content supported by advertising, and they’d rather see advertisements targeted toward their interests than random ads, according to a survey released this week by the Digital Advertising Alliance (DAA).While it may seem the popularity of free online content is a no-brainer, the DAA said it’s important to drive home those points as a U.S. Senate committee hosts a hearing on voluntary do-not-track efforts next week. The DAA, a coalition of online advertising groups, operates a program that allows Web users to opt out of receiving targeted, or behavioral, advertising. see:The end of privacy? Everyone worries about data leaks, but shares everything anyway
Businesses are not transparent enough about how they use customers’ personal data and regulation preventing misuse of such information is weak, research has found — but that doesn’t mean consumers will stop sharing their details.Few respondents to a survey by the Economist Intelligence Unit said they believe their data is well protected by the companies that are demanding ever more private information from them: 57 percent said they considered their personal data was “not secure at all” in the hands of social networks.

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