Internet use increasing but one in six Kiwis still offline, mobile internet still to take off

The number of online New Zealanders is increasing but one in six of us is still not using the technology, an Auckland University of Technology survey has found.The results of the university’s second bi-annual NZ World Internet Project Survey were released yesterday, showing that 83% of the survey’s 1,250 respondents used the net at the end of 2009, up from 79% at the end of 2007.To read this PC World report in full, see:
pcworld.co.nz/pcworld/pcw.nsf/feature/AF1BA6DE52B551B7CC2576E8007F4157Also see:Broadband use grows; mobile internet still to take off [IDG]
Internet use in New Zealand is still rising, as is the percentage of people using broadband (defined as a non-dialup connection), according to the second World Internet Project survey, conducted last year.The survey shows 83 percent of New Zealanders are now internet users, compared with 78 percent when the first survey was done, in 2007. The non-users include about 6 percent who formerly used the internet but no longer do; unfortunately, they were not asked why they stopped use. Among reasons for non-use in general, “no interest” or “not useful” is the most frequent, at 40 percent of non-users.
computerworld.co.nz/news.nsf/news/broadband-use-grows-mobile-internet-still-to-take-off
news.idg.no/cw/art.cfm?id=689D824B-1A64-67EA-E4CFCDA0ED58A42E
www.thestandard.com/news/2010/03/16/broadband-use-grows-mobile-internet-still-takeFinally, internet users are leaving dialup in the dust [Dominion Post]
Kiwis are ditching dial-up internet connections for broadband internet, according to a study.The World Internet Project survey also reveals Asian New Zealanders have the highest level of internet usage in New Zealand.
www.stuff.co.nz/dominion-post/business/3460970/Finally-internet-users-are-leaving-dialup-in-the-dust
www.stuff.co.nz/the-press/business/3460970/Finally-internet-users-are-leaving-dialup-in-the-dust
www.stuff.co.nz/business/industries/3460970/Finally-internet-users-are-leaving-dialup-in-the-dustStudy: number of Kiwis accessing web via cellphone doubles
The NZ World Internet Project Survey of over 1200 New Zealanders has revealed that 83% are now using the Internet, up from 79% in 2007.More significantly, the proportion of internet users using broadband has risen to 82% by September 2009, up from 67% in 2007, with dial-up use declining.
www.nbr.co.nz/article/study-number-kiwis-accessing-web-cellphone-doubles-120174Kiwis more internet-savvy than ever [NZPA]
The number of New Zealanders using the internet, broadband, and social networking sites are all on the increase, according to latest survey findings.
tvnz.co.nz/technology-news/kiwis-more-internet-savvy-than-ever-3419460Survey reveals internet dependency
As dial up use declines more New Zealanders are becoming dependent on the internet, according to a survey by the Auckland University of Technology.
www.techday.co.nz/connectme/news/survey-reveals-internet-dependency/15916/Internet now integral to New Zealanders’ daily life
The Digital Divide is disappearing in New Zealand, with social differences in Internet usage shrinking by the year.The second bi-annual survey of more than 1200 New Zealanders shows that New Zealand has reached a point where most of us are using the Internet and there’s no longer a typical user.The survey results demonstrate how ingrained the Internet has become in daily life, says the Director of AUT’s Institute of Culture, Discourse and Communication Professor Allan Bell.”In two years broadband usage has jumped to over 80 percent of users, taking Internet presence over a threshold which makes it an established part of most New Zealanders’ lives,” Professor Bell said.Most New Zealanders, regardless of age, ethnicity, gender or socio-economic status, are increasingly using the Internet for a variety of activities such as social networking, buying and selling goods online, Internet banking, accessing information, learning and entertainment.The World Internet Project initially collected Internet user data in 2007 and for the first time ever is now able to map the trend in Internet usage in New Zealand, thanks to the second round of surveying last year. “By collecting data through repeated surveys, we are now identifying trends that can inform government and business decision-making” says Professor Bell.Other highlights in the report revealed that nearly half of all users are members of social networking sites, and three quarters of these report that Facebook is the site they use most often.”The social, economic and cultural barriers that existed previously with Internet use are gradually diminishing as more New Zealanders incorporate the technology into their lives in new and different ways,” Professor Bell said.”These changes are not happening overnight and are somewhat reliant on advances in technology such as faster broadband speed or Internet access via mobile phones. Previously the ‘digital divide’ was the difference between the ‘haves and have nots’ of Internet usage but that’s no longer an acceptable way to describe different users. Since more people are now users, we’re now looking at a much more subtle ‘digital differentiation’, for example how much people use the Internet and what for.”Highlights of the 2010 New Zealand World Internet Project

  • More than 1200 New Zealanders aged from 12 years old and up were surveyed at the end of 2009 about their Internet use. The sample included users, non-users and ex-users.
  • The number of Internet users rose from 79% in 2007 to 83% in 2009.
  • Broadband usage jumped to 82% compared with 67% in 2007. Conversely, dial-up access decreased.
  • The proportion of people accessing the Internet via mobile phones more than doubled from 7% in 2007 to 18% in 2009.
  • Two thirds of users said the Internet was so important to their everyday lives that losing access to it would be a problem.
  • Nearly half of all users are members of social networking sites and three quarters of these report that Facebook is the site they use most often.
  • Asian New Zealanders had the highest level of Internet use at 97%, while Maori, Pasifika and Pakeha hovered around the 80% mark.
  • Males and females used the Internet equally – more than 80%.
  • About half of users post online messages, images or videos, while one in ten earns income in this way.
  • Nearly half of users report that the Internet has increased their contact with other New Zealanders, and more say it has increased their overall contact with family and friends.
  • Of people with under-18s in their household, around 80% have rules governing online activities.

New Zealand is one of 30 countries involved in the World Internet Project – a longitudinal study that enables comparisons of Internet use across countries. AUT University, with support from the National Library of New Zealand and from InternetNZ, conducted its first survey in 2007, with the most recent data deriving from interviews in 2009.
www.aut.ac.nz/research/research-institutes/icdc/projects/world-internet-projectWIP survey shows importance of Internet [news release]
The NZ World Internet Project Survey of over 1200 New Zealanders has revealed that 83% are now using the Internet, up from 79% in 2007.Significantly, the proportion of Internet users using broadband has risen to 82%, up from 67% in 2007, with dial-up use declining.Two thirds of survey respondents said the Internet was so important to their everyday lives that losing access to it would be a problem, and nearly half of users report using social networking sites, notably Facebook.The survey is conducted bi-annually by Auckland University of Technology’s Institute of Culture, Discourse & Communication and is strongly supported by InternetNZ, a contributor to its funding.InternetNZ Policy Director Jordan Carter says the survey provides a valuable snapshot of how New Zealanders are using the Internet.”Many aspects of online behaviour are addressed, as well as attitudes to the Internet and how Internet use affects people’s lives. This latest set of results shows that Internet presence is now an established part of most people’s lives, and highlights the importance
of free and unfettered access to the Internet.”The survey is an extremely useful resource for InternetNZ, our strategic partners and the wider community in terms of developing future policy initiatives aimed at increased and better use of technology, and we look forward to continuing our support for the project,” says Carter.”InternetNZ’s support was crucial in getting the project off the ground and they continue to be a significant on-going sponsor,” says WIP New Zealand’s Project Director Professor Allan Bell.More information on the WIP project is available at the following link:www.wipnz.aut.ac.nz
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