Internet activism is spelling the end for the age of spin, the online campaign guru Joe Trippi will warn British politicians today, suggesting that the rules for dealing with “old media” no longer apply. “The game has changed in a way the top needs to understand,” he told the Guardian.
http://politics.guardian.co.uk/media/story/0,,2101828,00.html
Internet spells end for political spin, says US web guru
Internet activism is spelling the end for the age of spin, the online campaign guru Joe Trippi will warn British politicians today, suggesting that the rules for dealing with “old media” no longer apply. “The game has changed in a way the top needs to understand,” he told the Guardian.