The world’s largest flower delivery firm has sued Marks and Spencer at the High Court in London for sponsoring the word ‘Interflora’ as a search engine keyword reports OUT-LAW News. The case could be an important test of how UK trade mark laws apply to keyword advertising.
The report notes Interflora and its British trading arm are seeking unspecified damages and a court injunction to stop M&S bidding on its brand name. Interflora says that the British retailer has taken unfair advantage of Interflora’s brand, in breach of trade mark law.
To read this report in full in OUT-LAW News, see out-law.com/page-9638.