Interest in .XXX Grows With Over 300,000 Pre-Registrations

With .XXX almost a certainty to come to life in the next few months, the registry must be happy with the interest in the new TLD. As of today there are almost 310,000 .XXX domains pre-registered despite opposition from the adult entertainment industry.Pre-registration has been underway for some months now as ICM Registry, the registry operator, grew more confident it would get approval but grew quickly upon news of its approval by ICANN with around 30,000 extra registrations in the 24 hours following, and over 80,000 registrations in the three days following approval.However pre-registration is not a commitment to buy a name, but it does give the pre-registrant first option on their domain name.Pre-registration is available for adult community members who are the registered holders of an adult site created before 1 February 2010. Holders of such domain names may submit a reservation request for the corresponding names in .XXX . Applicants can submit their domains through ICM’s website at and, if successful, will receive a token, to be used when registering through ICANN accredited registrars.Intellectual property rights holders who are not members of the adult community are also permitted to submit a reservation request for domains that they currently own and use in their business..XXX domain names will attract a premium above the price of popular gTLDs and ccTLDs, something that has irked the adult entertainment industry, with prices likely to be around US$60 per year compared to around US$20 per year for a .COM name, meaning ICM Registry is likely to have a lucrative business underway in the very near future.Requests to reserve a .XXX domain name are available at domains.ICMRegistry.com.

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