Intel, on the Outside, Takes Aim at Smartphones

With an “Intel Inside” sticker affixed to their PCs, computer buyers in the 1990s could hardly avoid knowing whose microchip was making their machines work. The campaign made Intel one of the most recognizable brands and cemented its position in the PC industry.As long as PCs were dominant, Intel was dominant. But it’s now a new world in which tiny hand-held computers, more commonly known as smartphones, are outselling personal computers.To read this New York Times report in full, see:

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