Instra Attracts Leading Senior Channel Manager Samantha Frida

[news release] Global domain name registrar Instra Corporation has attracted one of the industry’s top players to their team, marking yet another leap forward for the fast-growing, cutting-edge company. Former VeriSign Senior Channel Manager Samantha Frida has sparked controversy by aligning herself with Instra CEO Tony Lentino, a man she describes as a “creative genius.”

With academic achievements spanning two continents and industry experience including key management positions within the largest and most successful companies in the world, Samantha Frida has chosen to merge her expertise with the team at Instra Corporation – a move that has set industry experts talking.


“I have known Tony Lentino for a very long time now, and his vision never ceases to amaze me,” explained Frida in a recent interview. “Tony is a true creative genius. The passion and energy of the Instra creative team drives the company into unchartered territory – they are leaders in the ccTLD world, the technology used to power their systems is untouchable, and that’s what I’m drawn to. I will be managing Instra’s strategic partnerships and global registries, and I feel this is my chance to be a part of something groundbreaking, something huge. I am extremely excited to be a part of their vision.”

Instra Corporation is continuing to grow, attracting highly respected industry professionals from across the globe. CEO Tony Lentino accredits this growth to one key attribute: a vision to succeed.

“The Internet industry is in a constant state of flux,” says Lentino. “Instra Corporation is creative to the core, and this is what allows us to stay two steps ahead of the information technology frontline. We are designing systems now that will be used in years to come; we are creating technology that other IT companies have dismissed as an impossibility – and that is what’s attracting the attention of industry high-flyers such as Samantha Frida.

“My vision – and it is one shared by my entire team – is that we will pioneer a new level of communication through technology, opening the floodgates of possibility and creating a truly global community.


“We welcome the addition of Samantha Frida to our team, and look forward to utilizing her extensive experience in the years to come.”

About Instra

Instra Corporation is a privately owned company based in Melbourne, Australia and Auckland, New Zealand, formed in 1997. Instra Corporation has expanded its initial domain name business from New Zealand and Australia into a leading, world-wide domain registrar.

Instra Corporation supplies over 300+ country domains worldwide and has direct accreditations with over 100 registries. Many companies and household brand names from around the world take advantage of Instra’s unique and sophisticated Domain Management System to actively manage their online intellectual property. Our customers come from over 160 different countries.