Inside the cookie monster – trading your online data for profits

Sandwiched between a bakery and a health food supermarket in the heart of Cupertino, California, is the headquarters of a new kind of stock exchange – one that trades data, your data.It is operated by a US company called BlueKai and at any moment on a typical day the interests and preferences of more than 200 million web users are for sale to the highest bidder.To read this report in The Sydney Morning Herald in full, see:–trading-your-online-data-for-profits-20101004-164ee.html

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