Under fire for stirring up distrust and violence, the social network has vowed to police its users. But leaked documents raise serious questions about its approach.
In a glass conference room at its California headquarters, Facebook is taking on the bonfires of hate and misinformation it has helped fuel across the world, one post at a time.
The social network has drawn criticism for undermining democracy and for provoking bloodshed in societies small and large.
But for Facebook, it’s also a business problem.
The company, which makes about $5 billion in profit per quarter, has to show that it is serious about removing dangerous content. It must also continue to attract more users from more countries and try to keep them on the site longer.
How can Facebook monitor billions of posts per day in over 100 languages, all without disturbing the endless expansion that is core to its business? The company’s solution: a network of workers using a maze of PowerPoint slides spelling out what’s forbidden.