ICANN new generic Top Level Domains logo

In What New gTLDs Are Brands Registering

ICANN new generic Top Level Domains logoAn interesting new infographic produced by MarkMonitor outlines where brands are registering domain names in the new gTLD environment as well as what gTLDs are popular with certain industries.

Overall, the new generic Top Level Domain most popular with brands is .sucks, followed by .porn, .adult, .news and .online. But there are large variations across industries with the infographic listing the top 10 for each category.

For the pharmaceutical industry, the top gTLDs are .store, .healthcare, .公司 (business org), .sale and .soy. For the hospitality industry the top 5 are .vacations, .istanbul, .nyc, .restaurant and .miami.

The infographic, published on 5 October, also lists top tens for financial services, fashion and luxury, entertainment and media, and consumer goods.

The infographic is a guide for clients and seeks to assuage fears that brand owners need not worry about protecting their brand across a wide number of new gTLDs. The cost is too prohibitive. But do monitor for brand abuse and take action where needed the infographic warns.

To download the infographic, click here [pdf].