In Targeting Online Ads, Campaigns Ask: Who’s Searching for What?

A day after Alaska Gov. Sarah Palin winked playfully during the recent vice presidential debate, the number of people typing “palin wink” into the Google search engine surged, rising to No. 3 on the service’s list of newly popular queries.There, the phrase caught the attention of Eric Frenchman, an expert hired by the McCain-Palin campaign to develop online advertising.

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