In Targeting Online Ads, Campaigns Ask: Who’s Searching for What?

A day after Alaska Gov. Sarah Palin winked playfully during the recent vice presidential debate, the number of people typing “palin wink” into the Google search engine surged, rising to No. 3 on the service’s list of newly popular queries.There, the phrase caught the attention of Eric Frenchman, an expert hired by the McCain-Palin campaign to develop online advertising.
http://www.washingtonpost.com/wp-dyn/content/article/2008/10/15/AR2008101503574.html

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.