In Foray Into TV, Google Is to Track Ad Audiences

Google, which dominates the market for advertising on the Internet, seems to be hoping to do the same thing on television.The company is set to announce a partnership with the Nielsen Company, the voice of authority in measuring television audiences, that will give advertisers a more vivid and accurate snapshot than ever before of how many people are viewing commercials on a second-by-second basis, and who those people are.
http://nytimes.com/2007/10/24/business/media/24adco.html
http://iht.com/articles/2007/10/24/business/google.php

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