.IN Domains Set For Big Push By Indian Government

The Indian government is set to support a campaign to push .in registration numbers up 50 percent to 3 million in about six months from the current 2.147 million.

Indian IN ccTLD Registry logoThe advertising campaign will promote .in, which remains less popular in the world’s second most populous country than .com and will be aimed at companies, individuals and start-ups.

There will discounts for start-ups and new businesses and the campaign will play on national sentiments for Indian registrants that currently don’t use .in domains. There are also plans to promote the Hindi script .bharat gTLD alongside .in with possible complementary domains.