If the net is killing newspapers, why are they doing so well?

Fed up with newspaper woe? Bored to distraction by dirges about digital demise? Then – like a dose of salts – try some quite exceptionally cheery statistics for a change: global newspaper sales up 2.3 per cent last year (and 9.48 per cent in the past five years), ad revenues up 3.7 per cent and 15.7 per cent over the same two spans. If this is doom and gloom, give me another helping…But hang on (you say): circulation figures like these, as diligently collated by the World Association of Newspapers, always look on the bright side because China (up 15.5 per cent since 2002) and India (up 53.6 per cent) skew everything. The depression in Europe and America is palpable.Except that it’s not. In fact, European paid-for daily titles sold 0.74 per cent more copies last year than the year before.
http://observer.guardian.co.uk/business/story/0,,2099281,00.html

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