Icon Aims To Make Net Advertising More Transparent

The future of industry efforts to make online behavioral advertising more transparent for the consumer may be linked to a blue triangle.Hoping to quell growing concern from policymakers and the public over online behavioral advertising, the nation’s largest media and marketing associations embarked on an a self-regulatory campaign that will debut in the coming weeks in the form of a blue triangle. Online behavioral advertising involves tracking a user’s Web activities in order to target ads at them based on their preferences.
http://techdailydose.nationaljournal.com/2010/11/icon-aims-to-make-net-advertis.php