Around 4,000 domains were registered in the Sunrise B period for both the .porn and .adult gTLDs ICM Registry announced Thursday.
The Sunrise numbers are more than any of the 350 or so gTLDs have achieved to have completed their Sunrise periods and entered General Availability. The most Sunrise registrations any gTLD has achieved to date is reportedly around 350.
According to a report in The Domains, the average registration period was for 2.5 years.
The Sunrise B period ran from 6 to 30 April and was designed for trademark owners who participated in the 2011 .XXX Sunrise B block. It gives these marks owners a priority opportunity to register matching domain names in .PORN and .ADULT before the names become generally available.
There will now be a second programme â Domain Matching â that will run from 6 to 31 May. This programme was designed for existing adult industry and non-adult industry .XXX domain owners. It provides a priority opportunity to register available, matching names in .PORN and .ADULT before those names can be bought by the general public. “It is critical to control your brand across multiple TLDs,” Stuart Lawley, CEO of ICM Registry, said in April.
“Mainstream and adult brands that participated in the .XXX launch a few years ago were among the first to recognize the strategic impact of new TLDs. Participating in the launch programs for .PORN and .ADULT is an opportunity to achieve cost-effective brand consistency throughout our TLDs.”
“Our launch programmes and promotional fees are designed to provide adult and non-adult brands a way to test out creative ideas and maximise the SEO inherent in our TLDs. With ‘porn,’ ‘adult’ and ‘xxx’ as some of the leading keywords searched online, it’s a perfect time to experiment with new marketing initiatives and new sites (e.g., food.porn, shoe.porn, yourbrand.porn, yourproduct.adult, etc.).”