ICANN has issued a request for proposal (RFP) for a public relations agency to partner in the development and implementation of a unique awareness campaign to broaden awareness of domain names in scripts and languages apart from English. The effort, ICANN explains, will be the beginning of a multiyear approach in support of the next round of new generic top-level domain applications.
The objective of the specific project is to build awareness of the importance of enabling Internet users to access the Internet in languages and scripts other than English or American Standard Code for Information Interchange (ASCII) character sets, and to support the ICANN community’s efforts to encourage software developers and back-end providers to adopt Universal Acceptance standards. And of course, the next round of new gTLD applications is pending approval by the ICANN Board, but is likely to be a few years away.
This will be a global awareness campaign with emphasis in Africa, Asia and Latin America. To be considered, providers must have a global footprint, with a physical presence outside of the United States.
For a complete overview of the RFP including the timeline, click here [pdf]. Proposals should be submitted by 3 September.