IBM end of advertising survey results

The IBM Institute for Business Value provides strategic insights and recommendations that address critical business challenges to help clients capitalize on new opportunities. The Institute is comprised of consultants around the world who conduct research and analysis in 17 industries and across five functional disciplines, including human capital management, financial management, corporate strategy, supply chain management and customer relationship management. The report is available here:
http://www.ibm.com/media/thoughtleadershipMedia coverage:
IBM Report: Viewers Shifting From TV To Internet Content
http://technewsreview.com.au/article.php?article=2415

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