The battle between Apple and Google for the lion’s share of the smartphone market is due to heat up with the arrival of a new phone aimed squarely at taking the online search engine group’s Android mobile platform to the mass market.The arrival of the HTC Wildfire, in the UK in July, will also come hard on the heels of a new version of the iPhone in San Francisco. Leaked reports of the ‘iPhone 4G’ on the internet suggest it is designed for the ‘high-end’ of the smartphone market.
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Despite a shaky start when the first device, the G1, went on sale more than a year after Apple’s iPhone had launched, Android has gained real traction in the last few months in its battle with Apple. In the first quarter of the year, phones with Android outsold Apple’s iPhone in the US for the first time, according to market research by the NPD Group. The market for phones that can send emails, access the web and download applications is still dominated by the BlackBerry, made by Canada’s Research In Motion and a brand which last year celebrated its 10th birthday. But Android is closing the gap. In the UK, almost one in every five smartphones sold now uses Android, according to retail experts GfK.To read this report in The Guardian in full, see:
www.guardian.co.uk/technology/2010/may/17/android-mobile-phones-google
HTC unveils Wildfire smartphone with latest Android operating system
The battle between Apple and Google for the lion’s share of the smartphone market is due to heat up with the arrival of a new phone aimed squarely at taking the online search engine group’s Android mobile platform to the mass market.