How TV ads are taking the net by storm

As apiece of entertainment, it runs the gamut from highbrow to lowbrow. The latest TV commercial from chocolate maker Cadbury, in which two schoolchildren’s eyebrows “dance” along to a funky soundtrack, has been hailed as proof that – for advertisers – the internet, not television, is now king.The one-minute film opens with a boy and girl sitting in a photographer’s studio waiting to have their portrait taken. But the photographer leaves the shot when the boy starts an electro tune, “Don’t Stop the Rock” by Freestyle, on his digital watch and the children break into a choreographed eyebrow dance in time to the music. The little girl – wearing a dress in trademark Cadbury purple – produces a balloon, which she uses as an unusual sound accompaniment.
http://www.guardian.co.uk/media/2009/feb/15/tv-ads-internet

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