How the internet killed porn by Louis Theroux

… For years the porn industry was dominated by an anarchic anything-goes attitude to sex. Directors competed to see who could stage the more outrageous stunts, pushing the performers to the limit of what their bodies could take. The scenes could be hard to watch, as I discovered for myself when I visited sets for a book I was writing in 2004. The sex acts seemed to owe more to reality shows where people eat live worms and pig vomit than anything conventionally erotic.But some time around 2007, the “business of X” started going into a commercial tailspin. The arrival of free YouTube-style porn sites meant that consumers could download pirated scenes from the vast backlog of old content for free. The phenomenon of DIY amateur sex – part-timers uploading their videos on sites such as clips4sale – also put a dent in the professionals’ pay cheques.Suddenly an industry that was a byword for easy money, raking in billions by exploiting the anonymity of point-and-click purchasing, was fighting for its life.
http://www.guardian.co.uk/culture/2012/jun/05/how-internet-killed-porn

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