How long can Phorm go on?

Phorm has launched Webwise Discover, what it calls the final piece of its “full ­circle” behavioural advertising service. This aims to get ISPs, web users, advertisers and publishers to sign up to its Webwise tracking technology so more targeted adverts can be sold at a premium.

Phorm has launched Webwise Discover, what it calls the final piece of its “full ­circle” behavioural advertising service. This aims to get ISPs, web users, advertisers and publishers to sign up to its Webwise tracking technology so more targeted adverts can be sold at a premium.Despite this rounding off of its service, the focus is bound to shift to next week’s preliminary results as investors, analysts and online media experts ask: with no ISP – and hence no web users, advertisers or publishers on board – how long can Phorm carry on?
http://www.guardian.co.uk/technology/2009/jun/11/phorm-internet-advertising

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