Phorm has launched Webwise Discover, what it calls the final piece of its “full circle” behavioural advertising service. This aims to get ISPs, web users, advertisers and publishers to sign up to its Webwise tracking technology so more targeted adverts can be sold at a premium.Despite this rounding off of its service, the focus is bound to shift to next week’s preliminary results as investors, analysts and online media experts ask: with no ISP – and hence no web users, advertisers or publishers on board – how long can Phorm carry on?
http://www.guardian.co.uk/technology/2009/jun/11/phorm-internet-advertising
How long can Phorm go on?
Phorm has launched Webwise Discover, what it calls the final piece of its “full circle” behavioural advertising service. This aims to get ISPs, web users, advertisers and publishers to sign up to its Webwise tracking technology so more targeted adverts can be sold at a premium.