How Hulu’s Design Gets It Right

Hulu, a major coup for Hollywood’s Web aspirations, is the latest offering successfully designed for the elusive Gen-Y youth marketIt’s a sleek-looking, fun-to-use media service — and, no, it isn’t from Apple, which launched to the public Mar. 13, is Hollywood’s long-awaited entry into free, on-demand Web video. The joint venture between News Corp. and General Electric’s (GE) NBC Universal division allows users to stream full-length episodes of some 250 television series online, such as NBC’s The Office and Fox’s 24, as well as films from Warner Bros. and Lionsgate, and content from major sports leagues.In addition to heralding a sea change in media distribution — the ambitious project seems to have reconciled two once-vicious competitors, NBC and Fox, into working cooperatively online — the new Hulu is “also a prime example of Gen Y-oriented design,” according to Bruce Temkin, a vice-president and principal analyst with market researcher Forrester Research.

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