How Google Deals With Web Spam

It’s up to Matt Cutts and his team at Google to keep search results as free as possible from Web spam, those pages full of Viagra ads or even malware. A 10-year veteran of the company, he got into this online underworld after working on the first version of Google’s family filter, SafeSearch.Cutts’ other job thrusts him in the spotlight almost as much as CEO Eric Schmidt and cofounders Sergey Brin and Larry Page: He’s essentially Google’s ambassador to Webmasters, the folks who operate Web sites.
http://www.businessweek.com/the_thread/techbeat/archives/2009/10/matt_cutts_goog.html

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