How Google & Co. Will Rule Your Rep: Yes, it’s time to worry about what you’ve spilled to the world

Reputation is a tricky business. And not just for politicians anymore. This year we’re all worried about approval ratings — or should be. Reputation was once a qualitative measure of our behavior, vital but vague. Now it’s getting quantitative. Soon there is likely to be an actual numerical reputation score for each of us, like a FICO credit score but for our whole lives.

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