How Facebook Is Like Ikea

They get their customers to do the work — and to enjoy doing itRoughly five years after Internet users caught on, the bookshops are suddenly full of books about the user-generated content that “Web 2.0” makes possible: blogs, Wikipedia, Facebook, and the rest. Well, you can forget them, because easily the world’s most profitable enabler of user-generated content opened the doors of its first superstore 50 years ago, in Almhult, Sweden.It is now hard to imagine life without Ikea. A folk statistic would have you believe that one in 10 Europeans is conceived in an Ikea bed. But isn’t it pushing it a little to compare Ikea to Facebook?I’ll admit that the similarities are not apparent at first sight. But a defining idea behind Wikipedia, Facebook, and blogging platforms such as WordPress is that if you give people the right tools, they’ll use them to create wonderful things in collaboration with each other or with the organization that provides the catalyst.
http://www.slate.com/id/2182149/

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