How E-Commerce Sites Manipulate You Into Buying Things You May Not Want

When potential customers visit the online resale store ThredUp, messages on the screen regularly tell them just how much other users of the site are saving.

“Alexandra from Anaheim just saved $222 on her order” says one message next to an image of a bright, multicolored dress. It’s a common technique on shopping websites, intended to capitalize on people’s desire to fit in with others and to create a “fear of missing out.”
https://www.nytimes.com/2019/06/24/technology/e-commerce-dark-patterns-psychology.html

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