How can YouTube survive?

It’s wildly popular – and thought to be losing hundreds of millions of dollars a year. Now questions are being asked about the future of YouTube. Rhodri Marsden investigates a mystery of digital-age ‘freeconomics’It must surely rank as the most mundane business launch in history. Jawed Karim, one of the founders of YouTube, shuffles timidly in front of a video camera while standing in front of a group of elephants at San Diego zoo, with precious little idea of what he was starting. “The cool thing about these guys,” he says, nervously gesturing behind him, “is that they have really long trunks. And that’s pretty much all there is to say.”This 19-second video clip, uploaded to the brand-new website later later that day, 23 April 2005, may have been insubstantial, but it certainly wasn’t inconsequential. Within 18 months, Karim and his partners Steve Chen and Chad Hurley had sold YouTube to Google for $1.76bn, and in doing so became one of a select band of online entrepreneurs who managed to grab our attention – and keep it.
http://www.independent.co.uk/life-style/gadgets-and-tech/features/how-can-youtube-survive-1734267.html

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