We’ve all been there: we want to shop online, find a new recipe for supper, catch up on the latest news or watch a video – only to be dazzled by a moving, blinking or flashing advert. These “autoplaying” ads are annoying for most internet users, but for those with disabilities or long-term conditions, they make those websites largely inaccessible.For people with photosensitive epilepsy, frequently flashing or flickering images could trigger or increase the risk of a seizure, while automatic advertising can be distressing for those with learning disabilities because it hinders concentration and therefore comprehension of the content they are trying to consume.
http://www.theguardian.com/society/2015/sep/30/ad-blocking-software-revolutionise-disabled-lives