Hollywood warming to Internet as DVDs begin to fade

Higher margins, the ability to collect and use information about customers, more revenue and greater willingness to share content with Internet operators is prompting Hollywood to join forces with the likes of Google’s YouTube or set up its own Internet portals.Online video streaming and digital downloads should nearly triple to a $753 million North American market in 5 years, still a 5 percent sliver of DVD sales in 2008. But, analysts said, with disc sales dwindling and online viewing exploding, that gap will shrink.

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