Hitachi has announced through a partnership with the Japanese GMO Registry that they will be applying for the generic Top Level Domain .HITACHI when ICANN begins accepting applications, possibly later this year.
The announcement sees Hitachi joining fellow Japanese company Canon who announced in March 2010 they will be applying for the .CANON gTLD and becomes only the second company to publicly announce they will be applying for their gTLD.
While companies are reluctant to publicly admit they intend to apply for their own gTLD, it is known many are looking into the issue, often saying behind closed doors they will wait and see what their competitors are doing.
The new partnership will see Hitachi work with GMO Registry from the new gTLD application process through to backend operations and will draw GMO Registry’s industry experience and technical expertise. This is the same as the partnership between GMO Registry and Canon.
Following the ICANN decision to implement new top level domains, GMO Registry, Inc. was established in July 2009 to provide all-in registry package solutions including application assistance, system architecture, backend operation, and marketing support for new TLDs. The company is also working to secure the dot shop gTLD to power the online identity of ecommerce businesses worldwide.